Cookie Policy

Cookie Policy

Effective Date: {{01/09/2026}}

Last Updated: {{01/09/2026}}

This Cookie Policy explains how FirstConnection (“FirstConnection”, “we”, “us”, or “our”) uses cookies and similar technologies when you visit or use our website, platform, applications, and related services (collectively, the “Platform”).

This Policy should be read together with our Privacy Policy and Terms of Service.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember your preferences, understand how users interact with the Platform, and, where applicable, support relevant marketing and advertising activities.

We may also use similar technologies such as pixels, tags, SDKs, local storage, and web beacons for similar purposes.

2. Types of Cookies We Use

Depending on how you use the Platform, FirstConnection may use the following categories of cookies and similar technologies.

2.1 Essential Cookies

Essential cookies are necessary for the basic operation, security, and functionality of the Platform.

Maintain website and application functionality.

Enable secure login and authentication.

Maintain user sessions.

Remember essential security and access settings.

Prevent fraudulent or unauthorized activity.

Maintain shopping, registration, booking, or payment-related sessions where applicable.

Support load balancing and technical infrastructure.

Remember essential cookie-consent preferences.

Because these cookies are necessary for the operation of certain Platform functions, disabling them may affect your ability to use some features.

2.2 Login and Session Cookies

When you create an account or log in to FirstConnection, we may use cookies or similar technologies to maintain your authenticated session.

Recognize that you are logged in.

Maintain your session while navigating between pages.

Protect your account against unauthorized access.

Maintain selected preferences during a session.

Keep you signed in where you have selected an applicable option.

Secure interactions with the Platform.

Authentication and session technologies may be strictly necessary for certain account-related functionality.

2.3 Analytics Cookies

We may use analytics cookies and similar technologies to understand how visitors and users interact with our Platform.

Pages visited.

Features used.

Approximate time spent on pages.

Navigation patterns.

Browser and device information.

General geographic or technical information.

Referral sources.

Errors and performance information.

Interaction with forms, buttons, and other Platform elements.

We may use this information to understand Platform usage, identify technical issues, improve user experience, and measure the performance of our services.

Where applicable, analytics technologies may include Google Analytics and other analytics services.

3. Google Analytics and Google Tag Manager

FirstConnection may use Google Analytics to collect and analyse information about how users interact with the Platform.

Google Analytics may use cookies and similar technologies to help us understand website traffic and user behaviour.

We may also use Google Tag Manager (GTM) to deploy and manage website tags, scripts, analytics tools, pixels, and other technologies.

Google Tag Manager itself may primarily facilitate the deployment of other technologies; the cookies or data collection associated with individual tags depend on the services configured through it.

Where required, applicable analytics or non-essential tracking technologies will be activated based on your cookie-consent preferences.

For more information about Google's practices, users may refer to Google's applicable privacy and advertising documentation.

4. Marketing and Advertising Cookies

Where applicable and subject to your consent where required, FirstConnection may use marketing cookies, pixels, tags, and similar technologies to:

Measure the effectiveness of advertising campaigns.

Understand how users interact with our advertisements.

Measure conversions and campaign performance.

Build or use audience segments.

Deliver more relevant communications or advertisements.

Avoid repeatedly displaying the same advertisement.

Understand which marketing channels generate registrations or enquiries.

Marketing technologies may be operated by FirstConnection or by third-party service providers acting on our behalf or independently, depending on the technology being used.

5. WhatsApp and Meta Technologies

FirstConnection may use Meta or WhatsApp-related technologies, including pixels, conversion tracking, click tracking, or similar technologies, where applicable.

Measure interactions originating from Meta advertisements.

Understand campaign performance.

Track conversions or registrations.

Understand how users arrive at our Platform from Meta services.

Improve marketing campaigns and audience measurement.

Facilitate communication or service workflows involving WhatsApp, where applicable.

The actual technologies used will depend on the services and integrations implemented by FirstConnection from time to time.

Where required, non-essential Meta tracking technologies will only be activated after obtaining the applicable consent.

Your interactions with WhatsApp, Facebook, Instagram, or other Meta services may also be subject to the respective privacy and cookie policies of those services.

6. Third-Party Cookies and Embeds

Some areas of the Platform may contain content, services, tools, or integrations provided by third parties.

Video players.

Maps.

Payment services.

Scheduling tools.

Social media content.

Customer-support tools.

Analytics platforms.

Recruitment or career-related services.

Authentication providers.

Embedded documents or other third-party content.

These third-party services may place cookies or use similar technologies when their content is loaded or interacted with.

FirstConnection does not control all cookies or tracking technologies operated by third parties. Their use may be governed by the respective third party's privacy and cookie policies.

Where technically feasible and required, we may prevent non-essential third-party technologies from loading until the relevant consent has been provided.

7. Cookie Consent

When you first visit the Platform, you may be presented with a cookie-consent mechanism that allows you to manage certain categories of cookies.

Accept all cookies.

Reject or decline non-essential cookies.

Accept selected categories.

Manage your cookie preferences.

Withdraw previously provided consent.

Essential cookies may continue to operate where they are necessary to provide requested Platform functionality.

Your cookie preferences may be stored using a consent cookie or similar technology so that we can remember your choices.

8. How to Withdraw or Change Your Consent

You can change or withdraw your consent to non-essential cookies at any time by using the “Cookie Settings”, “Manage Cookies”, or equivalent option available on the Platform.

You may also control cookies through your browser settings.

View stored cookies.

Delete existing cookies.

Block cookies.

Block third-party cookies.

Receive notifications when cookies are being placed.

Please note that disabling or deleting certain cookies may affect the availability or functionality of some features, particularly login, session, security, or other essential functions.

9. Browser Controls

You can generally manage cookies through your browser.

Cookies.

Site data.

Third-party cookies.

Tracking technologies.

Website permissions.

Automatic deletion of browsing data.

Changing browser settings may affect websites other than FirstConnection as well.

10. How Long Cookies Remain on Your Device

These cookies remain on your device only while your browser session is active and are generally deleted when you close your browser.

These cookies remain on your device for a specified period or until they are manually deleted.

The duration of a particular cookie may vary depending on its purpose and the service provider that places it.

11. Cookies Used by FirstConnection

The specific cookies and technologies used by FirstConnection may change as we add, remove, or modify Platform features.

A cookie preference centre or cookie-management tool may provide additional information about the specific technologies currently active on the Platform, including their purpose and category.

The above examples are illustrative and may not represent every technology used on the Platform at a particular time.

12. Personal Information and Cookies

Some cookies or similar technologies may be associated with information that can identify or relate to a particular user.

Where cookie-related information constitutes personal information or personal data under applicable law, FirstConnection will handle such information in accordance with its Privacy Policy and applicable data-protection requirements.

We may combine information obtained through cookies with other information you provide to us or information generated through your use of our services, where permitted and appropriate.

13. Data Sharing With Third Parties

Depending on the technologies implemented on the Platform, information collected through cookies may be processed by:

FirstConnection.

Analytics providers.

Advertising and marketing service providers.

Technology and infrastructure providers.

Authentication providers.

Communication providers.

Embedded-content providers.

Other service providers supporting our Platform.

Third-party processing may be subject to the respective provider's terms and privacy practices.

14. International Data Transfers

Some third-party technology and service providers used by FirstConnection may process information outside India or in jurisdictions other than the country in which you access the Platform.

Where applicable, such processing will be carried out in accordance with applicable data-protection requirements and our Privacy Policy.

15. Children's Privacy

The Platform is not intended to use cookies to knowingly collect personal information from children in violation of applicable law.

Where the Platform is used by students or individuals below the applicable age of consent, the relevant requirements concerning consent, parental or guardian involvement, and processing of personal information will apply as required by applicable law and FirstConnection's policies.

16. Updates to This Cookie Policy

Changes to our Platform.

Changes to cookies or tracking technologies we use.

Changes to third-party services.

Changes in legal or regulatory requirements.

Changes to our business or operational practices.

The updated version will be posted on the Platform with the revised “Last Updated” date.

Where required, we may request your consent again following a material change to our use of cookies.

17. Contact Us

If you have questions about this Cookie Policy, our use of cookies, or your cookie preferences, you can contact us at:

For privacy-related requests, please refer to our Privacy Policy or contact us using the details provided above.

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